When Webflow sat down with our team at the 2025 Webflow Conference, they asked a simple question:
How does Composite consistently deliver enterprise-grade sites in weeks instead of months?
The timing couldn’t have been better. This year’s conference was packed with major updates across performance, AI tooling, and advanced dev workflows—all of which reinforce the way we already build. We covered those announcements in our full conference recap for anyone who wants a deeper breakdown, but this interview focused on something different: why our model works, and how Webflow has shaped our approach from the beginning.
What came out of that conversation was more than a Q&A. It became a snapshot of how Composite builds, collaborates, and scales, and why Webflow continues to be the core of our process.
Becoming a Webflow-First Agency Before “No-Code” Was a Trend
In 2018, before no-code entered the mainstream, Composite Founder & CEO Callum Griffith was searching for a better way to build custom websites that didn’t rely on rigid templates, WordPress plugins, or full-code builds that slowed teams down.
Then Webflow entered the picture.
“Webflow is the perfect answer to the problem I had as a designer: a way to build fully custom sites without being stuck in someone else’s inflexible ecosystem of plugins, templates, and rules.”
— Callum Griffith, CEO & Founder, Composite
Within two weeks, he learned the platform and launched his first client site. Within a year, that early adoption became the backbone of Composite’s competitive edge.
Today, that decision defines who we are: A Webflow-first, enterprise-focused agency delivering custom sites with speed, precision, and zero compromise on quality.
A Model Built for Enterprise Scale, Without the Enterprise Bloat
Composite has grown into a studio that can support 10+ enterprise clients at a time with a team of 12.
That’s not common. And it’s no accident.
“Being able to service 10+ enterprise clients at any given time wouldn’t be doable with a 12-person team if we weren’t using Webflow. Webflow didn’t just help us scale. It defined who we are as a company.”
— Callum Griffith
Webflow’s visual development system allows us to combine:
- enterprise performance
- high-end design
- component-driven systems
- fast iteration cycles
- marketing-team ownership
…all without the overhead or constraints of traditional engineering-heavy stacks.
The results speak for themselves:
- 20+ page enterprise sites built in weeks, not months
- 100% of migrations improved SEO and page speed
- 3× growth in our enterprise portfolio
These aren’t aspirational claims—they’re our norm.
Why Modular Systems Became Our Standard
Enterprises don’t need “one perfect homepage.” They need a system.
Composite builds fully modular component libraries so teams can:
- ship faster
- update content instantly
- maintain visual consistency
- adapt to message changes
- scale without redesigning
“We can show clients how easy it is to make changes in real time. Within two minutes of screen sharing, they get it.”
— Callum Griffith
This empowers enterprise marketing teams to own their digital presence post-launch, without sacrificing quality or relying on developer bottlenecks.
Autotrader: A Case Study in Technical Ambition
Autotrader needed a modernized system for brand-specific digital storefronts built around:
- multilingual experiences
- real-time vehicle inventory
- interactive tools and calculators
- manufacturer-specific requirements
- high-traffic performance
Their previous setup created slow timelines and heavy engineering dependency.
Composite used Webflow to create a modular storefront framework with complex API integrations and a fully scalable system.
The results:
- Multilingual storefront launched in 4 weeks (vs 3 months)
- 3× faster speed to market
- 33% increase in website engagement
- 25% lift in high-intent traffic
Autotrader’s engineering team finally had space to focus on core technology while their marketing and content teams gained full autonomy.
Why Webflow Is Still the Most Important Partner in Our Process
“The Webflow team is by far the most supportive tech partner we’ve worked with: collaborative, ethical, and focused on helping us maintain the integrity of our goals.”
— Callum Griffith
What started as a tool became a partnership.
Webflow’s support has shaped how we grow, build, and deliver:
- the ability to train senior devs quickly
- confidence to take on technically ambitious projects
- scalable systems for multilingual, enterprise-grade needs
- the freedom to price for value rather than hours
- higher margins and sustainable growth
And importantly, Webflow lets Composite continue operating with a lean, expert team rather than scaling headcount endlessly.
Where We’re Headed Next
Webflow has matured dramatically in the enterprise space, and we’ve matured alongside it.
“We’re not chasing hypergrowth. We’re chasing really great projects with people we want to work with.”
— Callum Griffith
Our next chapter is focused on:
- designing more modular, AI-ready systems
- deeper performance and SEO improvements
- expanding technical capabilities without adding complexity
- taking on projects that push creative and technical boundaries
Webflow remains the center of that strategy, and not because it’s trendy, but because it continues to be the best platform for delivering enterprise-grade work efficiently, beautifully, and sustainably.
Part 1 of the interview is now live as a Webflow customer story on Composite.
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