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What Is a Prompt Zone? Designing Interfaces for AI Co-Pilots
Prompt zones are labeled, structured sections of your interface that help AI agents understand and act on your content. In this article, we break down what prompt zones are, how they relate to the DOM, and how to label them effectively using semantic HTML, clear headings, and accessible metadata. Whether you're designing a pricing table, a product card, or a help widget, these practices help both AI and humans navigate your site with confidence.
Schema Markup 101: Make Your Site Machine-Readable for SEO and AI Agents
Want your content to stand out in search—and get picked up by AI agents? Schema markup helps. In this guide, we break down exactly what schema is, why it matters for visibility, and how to implement it step-by-step. Whether you're a designer, developer, or marketer, this is your go-to intro to structured data.
Accessible by Design: How AX and Accessibility Overlap
AI agents and assistive technologies aren’t so different—both rely on clean code, semantic HTML, and predictable flows to do their job. This post explores how accessibility best practices like ARIA labels, heading structure, alt text, and form clarity serve a dual purpose: improving UX for users with disabilities and enabling AI agents to interpret your site. If you’re already building accessible websites, you’re halfway to agent-friendly design.
AI Is Changing SEO: What Marketers Need to Know
Search isn’t what it used to be. Large language models and assistive tools are becoming key discovery engines, and if your site isn’t structured for them, you’re likely getting skipped. In this guide, we break down how semantic HTML, llms.txt, and machine-readable markup make your site easier to understand for both AI and accessibility tools.
Designing for AI: Why Your Next UX Isn’t Just for Humans
AI isn’t just supporting user experiences, it’s starting to participate in them. From agentic models that complete tasks on users’ behalf to tools like llms.txt that guide large language models, the UX landscape is rapidly evolving. In this article, we explore what it means to design for AI, not just with it, and offer practical steps to make your site machine-readable, agent-aware, and ready for the future.
UX Principles That Drive Conversions
User experience (UX) design is one of the most important factors influencing conversions—whether you're aiming for signups, sales, or downloads. In this blog post, we break down the key UX principles that help reduce friction, build trust, and guide users toward action.
Agentic AI and AX: How AI Is Reshaping UX and Marketing
Agentic AI goes beyond prompts. These systems set goals, make decisions, and take action without constant user input. In this guide, we explore how agentic AI is reshaping UX and introducing a new layer: Agent Experience (AX).
How to Use robots.txt: The Original Way to Tell Crawlers What to Do
The robots.txt file is one of the oldest and most underrated tools in your SEO toolkit. In this guide, we break down how to use it to control what search engines can and can’t crawl, improve your site’s indexing efficiency, and avoid common mistakes that could hurt visibility.
Top UX Trends That Are Defining Digital Design in 2025
From bento layouts and kinetic typography to AI that designs with you, these are the UX trends defining digital experiences in 2025. This post breaks down the most impactful design shifts—including personalization, microinteractions, and the rise of agentic AI—and where to use them.
Design That Speaks Loudest: How Visual Hierarchy Shapes UX
Visual hierarchy isn’t just about making things look good—it’s about guiding users without friction. In this guide, we break down the five key elements of visual hierarchy, explore real-world reading patterns, and share simple ways to test if your UX is working.
Why Marketers Love Webflow: The Platform Built for Growth
Webflow isn’t just for designers, it’s a powerhouse for marketers. Whether you're optimizing performance or launching smarter campaigns, Webflow offers the tools modern marketing teams need to succeed.
Smarter Websites, Faster: A Guide to Webflow’s AI Tools
Webflow’s AI tools offer real, practical support for modern web teams, whether you’re generating on-brand copy, building layouts with AI, or localizing for a global audience. In this guide, we break down the full suite of Webflow’s AI features, offer best practices for prompt engineering, and explain where human strategy still plays a crucial role.
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SEO for ChatGPT: Help LLMs Understand Your Website
Search isn’t just Google anymore—it's ChatGPT, Claude, and Gemini too. That means your website needs to speak to AI tools as well as search engines. Enter llms.txt: a new protocol designed to help large language models understand what they can access, cite, or ignore on your site. In this guide, we’ll break down what llms.txt is, how it compares to robots.txt and sitemap.xml, and exactly how to create and upload one.
What Makes a Homepage Work? Design To Drive Engagement
Your homepage is your brand’s front door and it has to do a lot in a short amount of time. In this article, we break down the homepage design decisions that matter most: from visual hierarchy and “above the fold” content to smart use of CTAs and strategic layout.
What Goes Above the Fold Matters: Capture Attention in 5 Seconds
Above-the-fold content still makes or breaks first impressions. In this post, we explore why it matters, how to craft compelling hero sections, and what homepage design strategies actually improve engagement—from layout structure to CTAs that convert.
Website Migration Guide: React JS to Webflow
Migrating from React JS to Webflow isn’t just about switching platforms. It’s about unlocking speed, flexibility, and scalability. This guide walks through everything you need to know to successfully transition from a React-based front-end to a fully hosted Webflow site.
How We Deal With Ambiguity in the Design Process
Designers often crave clarity, but the best work happens before all the answers are known. At Composite, we lean into ambiguity as a creative advantage. This post breaks down how we use UX strategy, content planning, and collaborative structure to reduce risk, guide feedback, and build alignment at every phase of the design process.
The Webflow Features You’re Probably Underusing
Most users only scratch the surface of what Webflow can do. In this guide, we spotlight powerful features—from dynamic CMS pages to advanced animations—that are often overlooked. Whether you're learning how to use Webflow as a beginner or scaling Webflow for agencies and startups, this article helps you unlock more performance, flexibility, and control.
What Recruiters Are Actually Looking For In Jr Designers
Most junior designers focus on the wrong things when trying to get hired—like pixel-perfect portfolios or knowing every tool. In this post, we break down what actually matters to hiring managers: strategic thinking, clear communication, and being a specialist (not a generalist). These are the signals that help you stand out.
When Should You Use Low-code App Development?
Low-code platforms are changing the way teams build apps—faster, cheaper, and with fewer technical barriers. But when is low-code the right choice? This guide breaks down where low-code shines, where it falls short, and how to evaluate its fit based on project complexity, scale, and long-term goals.
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Website Migration Guide: Drupal to Webflow
Migrating from Drupal to Webflow can unlock faster workflows, easier content management, and more modern design capabilities—but it requires careful planning. In this guide, we walk through the pros and cons of both platforms, outline a step-by-step migration process, and share best practices for design, content, and SEO to ensure a smooth transition.
Systems to Strategy: How Modular Design Scales in Webflow
At Composite, we don't treat design systems as static libraries—we treat them as strategic foundations. This post explores how we build modular Webflow sites that scale, evolve, and empower teams to move faster without breaking consistency.
UX vs Interaction Design: How They Work Together
Interaction design and UX design are often used interchangeably—but they serve distinct purposes. In this guide, we’ll break down what sets them apart, how they overlap, and why interaction design is a key part of delivering seamless, intuitive digital experiences.
Website Migration Guide: Framer to Webflow
This guide breaks down exactly why and how to make the switch from Framer to Webflow—covering design rebuilds, CMS migration, SEO safeguards, and best practices. Whether you're scaling fast or hitting platform limitations, we'll help you transition with confidence.
How to Preserve SEO During a CMS Migration to Webflow
Moving to Webflow shouldn’t cost you your SEO. In this guide, we break down how to preserve search equity during a CMS migration—so you don’t lose rankings, traffic, or momentum.
How to Wireframe and Prototype Like a UX Strategist
Wireframes and prototypes are more than placeholders—they’re how great digital experiences begin. In this guide, we break down how to plan, test, and iterate like a UX strategist. Whether you're building in Webflow or sketching on paper, it all starts here.
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Static to Strategic: How Motion Elevates UX in Webflow
Motion isn’t just decoration—it’s a tool for better UX. In this post, we explore how to use Webflow interactions with purpose, share real-world tips from our design process, and break down common animation pitfalls.
Website Migration Guide: Contentful to Webflow
This guide explains exactly how to easily migrate from Contentful to Webflow to gain more control over your site and unblock your marketing team.
How Figma’s New AI Tools Are Changing the Future of Web Design
Figma’s new AI features are here—and they’re reshaping the way we wireframe, design, and iterate. In this guide, we explore what these tools do and what they mean for the future of UX.
Website Migration Guide: Sitecore to Webflow
This guide explains exactly how to easily migrate from Sitecore to Webflow to gain more control over your site and unblock your marketing team.
Website Migration Guide: Hubspot to Webflow
This guide explains exactly how to easily migrate from Hubspot to Webflow to gain more control over your site and unblock your marketing team.
The Complete Guide to Technical SEO in Webflow
This guide breaks down the key technical SEO elements you need to know to boost visibility, improve performance, and get the most out of your Webflow site.
Website Migration Guide: Squarespace to Webflow
This guide explains exactly how to easily migrate from Squarespace to Webflow to gain more control over your site and unblock your marketing team.
Website Migration Guide: Wix to Webflow
This guide explains exactly how to easily migrate from Wix to Webflow to gain more control over your site and unblock your marketing team.
The Complete Guide for Integrating Marketo into Webflow
A step-by-step guide to integrating Marketo with Webflow—covering setup, form mapping, and best practices to streamline your marketing automation.
How to Get the Most Out of Webflow Optimize
There are a million small adjustments you could make to your website at any time, but you really want to know: which configuration will convert the most?
The Complete Guide: Setting Up HubSpot Forms on Your Webflow Site
This guide covers why you should set up HubSpot Forms, what you need to get started, techniques for integrating HubSpot Forms, common challenges, and best practices.
Website Migration Guide: Wordpress to Webflow
This guide explains exactly how to easily migrate from WordPress to Webflow to gain more control over your site and unblock your marketing team.
Webby Honoree Awarded for Black Music Project Website
We have been honored with a Webby Award for our exceptional design and development work on the Black Music Project website.
Top 4 Website Types and How To Tell Which Your Business Needs
In this article, we will highlight four overarching types of websites that can encompass the versatile business landscape that you work in while honing in on a specific website purpose that meets your brand’s needs.
Why Data is the Future of Design
Data is already everywhere in marketing and advertising, design is next.
Our Founder Interviewed by Communication Arts Magazine
Our founder, Callum Griffith was interviewed recently by Communication Arts on the creation of the Black Music Project – an online exhibition that educates visitors on the history of Black American music with an extensive compendium of artists and genres.
Our Landing Page for Diane Money was featured in One Page Love
We're super excited to announce the landing page we designed and built for Diane Money was featured by One Page Love by Love Curated!
Google Just Released New SEO Criteria, Here’s How to Rank #1
There are a lot of factors that go into Google’s decision on how it ranks websites. This is why in this article, we want to highlight some of the most important factors that you need to constantly evaluate in order to have an effective website.
Top 3 B2B Marketing Strategies by ROI
With a growing number of potentially viable marketing strategies becoming available, it can be difficult to find the strategies that will work best for your business. In this insight, we will break down the top three marketing strategies based on ROI.
Composite ranks as a Top UX Design Company
Just recently, it has come to our attention that Composite ‒ Data-Driven Branding & UI/UX Design Studio was featured on Clutch’s list of top UX design companies in Massachusetts for 2021!
How to Automate Demand for B2B Brands with Storytelling
Sit back and convert new customers with this long-term strategy for growth.
3 Key Areas for Sustainable Growth After An Investment Round
Don’t blow your round of funding before reading this guide to take a step back and focus on long-term growth