Webflow & AI

The next generation of AI-powered Webflow sites is here

AI & Webflow is the most exciting thing happening on the web right now. From hyper-personalized landing pages to self-optimizing SEO systems, the next generation of websites is here...

Experiment architecture and variant design
Goal configuration aligned to your funnel
GA4 and HubSpot integration for attribution

How does AI improve website performance?

AI improves website performance at two levels: the front-end experience your visitors interact with, and the back-end systems running your marketing.

Make your website truly smart

Purpose-built features that change how your site behaves for every visitor — from contextual chat to personalised landing pages and intelligent A/B testing.

AI Chat
A/B Testing
Personalization

Run your website growth on autopilot

Structured operational workflows that run as part of your marketing and growth infrastructure — SEO automation, content creation agents, and CRO loops.

SEO Workflow
Content Agent
CRO Loops

AI website add-ons

These are purpose-built AI layers that change how your site behaves for every visitor — engineered into Webflow, not bolted on top of it.

AI Chat

Contextual AI chat, trained on your brand

Not a generic FAQ widget. We engineer AI-powered chat that knows your content, speaks in your voice, and knows when to convert or hand off to your team.

Custom knowledge base ingestion from your Webflow CMS
Lead capture routing and qualification logic
Handoff flows to HubSpot or Salesforce
Fallback and escalation rules

AI-Powered A/B Testing

Webflow Optimize, properly engineered

Most agencies install the plugin. We design the test strategy — what to test, why, how to read the result, and what it means for your funnel.

Experiment architecture and variant design
Goal configuration aligned to your funnel
GA4 and HubSpot integration for attribution
Interpretation and implementation of results

Smart ABM Landing Pages

Pages that respond to who's visiting

We build account-based landing pages that detect the visitor's company and dynamically adjust content, social proof, and CTAs to match their context.

Webflow CMS + Clearbit/Reveal integration
Personalisation logic and variant architecture
CRM routing for enriched, attributed leads
Fallback experience for unidentified visitors

AI-powered agency systems

Composite doesn't just use AI tools — we engineer AI systems that research, optimise, and create at scale.

Self-Optimising SEO Workflow

Runs daily. Pulls live data from Google Search Console and Semrush, flags P0/P1 issues before they compound, and queues fixes — ready to approve and publish without waiting on an agency report.

Live GSC + Semrush data pulled daily — CTR gaps, cannibalisation, crawl issues flagged automatically
Alt text, metadata rewrites, and Open Graph updates for review
Cannibalisation detection across your full page cluster
Content strategy decisions and publishing stay with your team

Content Marketing Strategy & Creation Workflow

The agent knows your brand voice and your audience. Researches industry news and competitor moves daily across Webflow, AI tools, and SEO, then generates article pitches mapped to real keyword gaps.

Daily research agent scans Webflow ecosystem, AI tooling, and SEO competitor moves
Pitches mapped to keyword gaps — pre-filtered to avoid cannibalisation
Agent trained on your brand voice, keyword priorities, and target audience
A strategist reviews pitches each morning, selects one, approves the draft — then it publishes

CRO Optimisation Workflow

Monitors conversion data across key pages, identifies underperforming elements — CTA click-through, form drop-off, scroll depth — and queues Webflow Optimize experiments. The full loop, engineered end-to-end.

Continuous monitoring of CTA CTR, form drop-off, and scroll behaviour across key pages
Personalization logic and variant architecture
CRM routing for enriched, attributed leads
Fallback experience for unidentified visitors

Where Expertise
Meets Performance

Measurable impact

We focus on performance, reliability, and technical decisions that support real business outcomes over time.

Experience across industries

We’ve partnered with teams across fintech, energy, healthcare, logistics, and more, adapting systems to each industry’s needs.

Built for speed

We move quickly without cutting corners, launching most sites in 4–6 weeks while maintaining quality and stability.

Questions Answered

What platforms and technologies do you use to build websites?

Composite is a dedicated Webflow Enterprise partner, leveraging the platform to build product-level functionality. We also work with HubSpot and Shopify to create high-performing websites tailored to your needs.

Will we be able to update and manage the website ourselves after launch?

Absolutely. We build our websites with client-friendliness at the core, from clear class-naming conventions to reusable components. We also provide training sessions so your team feels confident managing updates.

How do you approach mobile responsiveness and cross-device compatibility?

We build every website to perform seamlessly on mobile, testing extensively for speed, accessibility, and functionality across all devices. Your site will look and work great no matter how users access it.

How do you measure the success of a website after it goes live?

We test and track performance post-launch using speed tests, heatmaps, session recordings, and SEO tools. This helps us refine the site and ensure it continues to deliver results over time.

What kind of post-launch support and maintenance do you offer?

We offer a variety of service level agreements tailored to your needs, from passive support to fully embedded creative teams. Whether you need occasional updates or ongoing design and development support, we’ve got you covered.