AX (Agent Experience)

AX stands for Agent Experience—a new UX layer focused on how AI agents, not just humans, interact with your website.

As large language models (LLMs), voice assistants, and other autonomous systems begin browsing and interpreting sites on behalf of users, brands must consider how content is structured, summarized, and served to these non-human "users."

Designing for AX includes:

• Structuring content with schema, headings, and semantic HTML
• Creating clear, answer-oriented copy that’s easy to extract
• Building experiences that are accessible and intelligible to both humans and machines

AX lives at the intersection of UX, SEO, and AEO. It's about being understood and recommended—not just seen.

Learn more in our post Designing for AI Agents: How to Structure Content for Machine Interpretation.