Agentic AI

Agentic AI refers to artificial intelligence systems that can take action on behalf of users—not just respond to prompts. These models operate with a degree of autonomy, making decisions, completing tasks, and optimizing outcomes without constant human input.

Instead of waiting for a command, agentic AI proactively navigates user goals—like planning a trip, booking a service, or comparing options across multiple websites. This shift redefines how we design digital experiences, requiring UX and content to serve both humans and AI agents.

Explore the future of user-agent interaction in Agentic AI and AX: How AI Is Reshaping UX and Marketing.