UX (User Experience)

UX is how a person feelsUser Experience (UX) is how someone feels when interacting with your website or product. It’s shaped by usability, layout, clarity, speed, accessibility, and how easily a person can achieve their goal.

Good UX reduces friction, builds trust, and creates memorable digital experiences.

But UX is evolving. Today, your site isn’t just being used by humans—it’s being read, interpreted, and summarized by AI agents too. That’s where AX (Agent Experience) comes in: the new layer of UX focused on designing for both people and machines.

Explore how UX and AX now go hand-in-hand in our article Credibility in the Age of AI: Where SEO, AEO, UX, and AX Converge.