site audit report
Divisions Maintenance Group
Website audit · Speed & performance, conversion, SEO & AO, marketing copy.
58
Conversion
58
UX & copy
58
SEO & AO
58
Performance
58
opportunity
Prepared by
Composite Global
Date
Jun 9, 2026
Pages reviewed
21
Critical findings
4 critical
quick wins
6 ready now
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Conversion Performance
How well the site turns visitors into leads
Needs Attention
2.1%
CTA Click Rate
Avg is 4.5%
3.8%
Add-to-Bag Rate
Below 5% threshold
62%
Scroll Depth
Above-fold only
4,200
Monthly Sessions
Tracked period
No urgency or social proof above the fold — visitors lack purchase motivation
Critical
Mobile CTAs are hidden below first scroll on product pages
Critical
CTAs too generic — "Shop Now" underperforms vs. benefit-led copy
Major
CTAs too generic — "Shop Now" underperforms vs. benefit-led copy
Minor
What's next
Fix conversion in a single sprint — without touching your ad spend.
Our Conversion & Copy Sprint delivers CTA rewrites, social proof positioning and mobile UX fixes. Recover 20–40% more leads from existing traffic within 30 days of go-live.
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UX & Marketing Copy
Messaging clarity, hierarchy and value communication
Needs Attention
52
Flesch Score
Below recommended 60+
3
H1 Issues
On 3 key pages
64%
Hero Clarity
Above-fold only
71%
Monthly Sessions
Tracked period
Hero headline is generic — fails to communicate a clear, differentiated value proposition
Critical
Product descriptions lead with features, not customer benefits or outcomes
Major
CTAs too generic — "Shop Now" underperforms vs. benefit-led copy
Minor
What's next
Clarity is the cheapest conversion tool you have.
Our Conversion & Copy Sprint rewrites your hero narrative, product copy and CTAs using benefit-led frameworks. Clients typically see 2–4× improvement in time-on-page and enquiry rate within 30 days of launch.
SEO & AI Optimisation
How well the site turns visitors into enquiries
Immediate Action
52
Flesch Score
Below recommended 60+
3
H1 Issues
On 3 key pages
64%
Hero Clarity
Above-fold only
71%
Monthly Sessions
Tracked period
Hero headline is generic — fails to communicate a clear, differentiated value proposition
Critical
Product descriptions lead with features, not customer benefits or outcomes
Major
CTAs too generic — "Shop Now" underperforms vs. benefit-led copy
Minor
What's next
Clarity is the cheapest conversion tool you have.
Our Conversion & Copy Sprint rewrites your hero narrative, product copy and CTAs using benefit-led frameworks. Clients typically see 2–4× improvement in time-on-page and enquiry rate within 30 days of launch.
Site Speed & Performance
How well the site turns visitors into enquiries
Good Baseline
52
Flesch Score
Below recommended 60+
3
H1 Issues
On 3 key pages
64%
Hero Clarity
Above-fold only
71%
Monthly Sessions
Tracked period
Hero headline is generic — fails to communicate a clear, differentiated value proposition
Critical
Product descriptions lead with features, not customer benefits or outcomes
Major
CTAs too generic — "Shop Now" underperforms vs. benefit-led copy
Minor
What's next
Every second of load time costs you 20% of conversions.
Our Conversion & Copy Sprint rewrites your hero narrative, product copy and CTAs using benefit-led frameworks. Clients typically see 2–4× improvement in time-on-page and enquiry rate within 30 days of launch.
Opportunities
Where Composite can accelerate the biggest gains
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Available for new projects
Ready to take the next step?
