Bounce Rate

Bounce rate is the percentage of users who visit a page and leave without clicking anything else or navigating to another page. A high bounce rate can sometimes indicate a problem—like slow load times, confusing design, or content that doesn’t match user intent.

But context matters:

A blog post might have a high bounce rate and still perform well if users get what they need and leave satisfied.

Landing pages with a single CTA may naturally see fewer pageviews but high conversions.

The goal isn’t always to lower bounce rate—it’s to understand why people are leaving and what action you actually want them to take.