AEO (Answer Engine Optimization)

Answer Engine Optimization (AEO) is the practice of structuring your website’s content so it can be easily understood and used by AI-powered systems—like Google’s featured snippets, voice assistants, and large language models (LLMs) such as ChatGPT.

While SEO focuses on getting found by humans through search engines, AEO ensures your content is discoverable and interpretable by machines that generate direct answers.

AEO strategies include:

• Using schema markup and structured data
• Writing clearly formatted, answer-first content
• Optimizing headings, FAQs, and definitions
• Maintaining up-to-date pages that build topical authority

Read Credibility in the Age of AI: Where SEO, AEO, UX, and AX Converge to learn more.