302 Redirect

Unlike a 301, a 302 signals that the original URL should still be considered the primary version. Search engines typically continue to index the original page rather than transferring authority to the new one. This makes 302s useful for short-term changes, such as testing new pages, running campaigns, or temporarily rerouting traffic during maintenance.

Why It Matters

‍Using a 302 when a change is actually permanent can dilute SEO performance by preventing authority from consolidating. On the flip side, using a 301 too early can lock you into a structure before you’re ready. Knowing when to use each is critical for maintaining both flexibility and long-term search visibility.