Prophet was an investment management startup that used quantitative models to beat the market. Targeting both small and large investors, the company planned to offer two services: a fully autonomous fund, and a subscription to their predictions. Before shutting down in 2020, Prophet and their model produced higher returns than traditional index funds.
The Prophet team approached us with a vision for a modern brand with the goal of bringing quantitative investing to all. We worked with them to create a logo and visual language.