The Michael Albor Loft Salons are known for offering the finest color and form hairdressing in the Boston area. Between the Back Bay and South Shore locations, their team shares numerous Best of Boston appearances as well as North American Hair Awards nominations and awards. Until recently, the salon’s branding and digital presence did not reflect their achievements.
Michael Albor engaged us to help rebrand and overhaul their digital experience in order to elevate their identity, increase appointment bookings, and build customer loyalty. Especially with the presence of Covid-19, we were forced to innovate and rethink the way customers traditionally find and experience salons.