The Cambridge STEAM Initiative brings education in science, technology, engineering, arts, and mathematics to residents of Cambridge, MA. The purpose of the program is to create an informed citizenry through free and accessible programming around the city. Before we were contacted, their branding did not reflect the forward thinking mission of the program.
We partnered with the City of Cambridge to create a brand identity and logo for the new initiative. Our main goals were to use the five aspects of STEAM to create a visual language that appealed to all involved parties.